![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/memories-of-a-childhood.jpeg?resize=724%2C1024&ssl=1\")
<\/figure><\/li>![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/farm.jpeg?resize=724%2C1024&ssl=1\")
<\/figure><\/li>![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/earth-to-table.jpeg?resize=724%2C1024&ssl=1\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\nThe first round of feedback ended with us ditching the carrots entirely (but not from our dinners, obviously – they\u2019re very good for you). Then, we moved on to refining our ideas and building the colour palette. Here\u2019s where I started experimenting – I first decided to play with clean lines, flat colours, and halftones\u2026 essentially the opposite of my signature style. I was pretty pleased with the dimensions I was able to achieve – but Bee wasn\u2019t convinced. My halftones worked quite well for the banyan tree, but not for our classic round logo – the fruit felt flat and nowhere close to as inviting as we wanted them to be.<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-tree-1.png?resize=1024%2C1024&ssl=1\")
<\/figure><\/li>![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-circle-2.png?resize=1024%2C755&ssl=1\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\nSo I went back to the drawing board and started painting from scratch – because I\u2019m beginning to realise I do in fact do some of my best work when I\u2019m relying on instinct and muscle memory. (Something Bee tells me each time she gets a chance. So repetitive.) And this time, I got it just right – fruits that jumped right off the page, mouth wateringly so, and a tree that looked wonderfully welcoming.<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-tree-2a.png?resize=1024%2C1024&ssl=1\")
<\/figure><\/li>![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-circle-1a.png?resize=1024%2C798&ssl=1\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\nRita and Sunil loved our second option, with the farmhouse and coconut trees complementing the fresh produce. They only asked that the produce accurately represent the fruits at the farm, which meant adding more mangoes and modifying some of the other fruits for better accuracy. And while we were about it, the farmhouse could be more accurate too…<\/p>\n\n\n\n
In the meantime, we’d also chosen a font that added to the style of the logo instead of muddling it more, and played around with the background colours to induce a warm, inviting vibe. All that was left now were some final tweaks focused entirely on the colour of the all-important mangoes.<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-redraw-final.png?resize=1024%2C1024&ssl=1\")
<\/figure>\n\n\n\nAnd so, after several rounds of hunting down the perfect shade of yellow-orange for the mangoes (and consequently, the shades for the surrounding fruit), we had our logo! A classic circle-badge form, with complementing elements and a carefully thought-out colour palette, but something that in my opinion jumps right off any product at first glance.<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/logo-circle-redraw-final.png?resize=1024%2C1024&ssl=1\")
<\/figure>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
A few months ago, one of our favourite people, Sunil Manaktala, asked us to conspire with him on a birthday present for his lovely wife, Rita, who runs an organic farm a ways from Mumbai. And we do love a […]<\/p>\n","protected":false},"author":4,"featured_media":3385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[102,7,104],"tags":[],"ppma_author":[121],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/paiandbee.com\/wp-content\/uploads\/2021\/10\/hero.jpg?fit=1024%2C569&ssl=1","authors":[{"term_id":121,"user_id":4,"is_guest":0,"slug":"shalakapai","display_name":"Shalaka Pai","avatar_url":{"url":"https:\/\/paiandbee.com\/wp-content\/uploads\/2020\/06\/about-pai.png","url2x":"https:\/\/paiandbee.com\/wp-content\/uploads\/2020\/06\/about-pai.png"},"user_url":"https:\/\/paiandbee.com\/","last_name":"Pai","first_name":"Shalaka","description":"Illustrates. Animates. Photographs. Makes Films. Drinks Antimatter. Can either be found in her boxers, neck-deep in a stack of reading material or dolled up and dancing through the night at a live concert. In chaos she trusts."}],"_links":{"self":[{"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/posts\/3381"}],"collection":[{"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/comments?post=3381"}],"version-history":[{"count":0,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/posts\/3381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/media\/3385"}],"wp:attachment":[{"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/media?parent=3381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/categories?post=3381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/tags?post=3381"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paiandbee.com\/wp-json\/wp\/v2\/ppma_author?post=3381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}